A surprising fact is how many businesses do not have a website. You would think that in this digital modern era everybody would know how important a website is for a business. It is clearly not the case and any business that does not have a professionally designed website is missing out on a powerful marketing tool.
A record number of consumers take to their computers, tablets and smartphones to research a product or company before purchasing. If you do not have a business website you are missing all of this potential business. Even if you’re not planning on selling your products or services online, they are still likely to research it online and look for businesses in their area selling what they need.
A website is also important because it helps you establish credibility as a business. There are actually still quite a few small businesses that do not have a website and without one this is exactly how they will stay, small. Without a website, potential customers are going to assume that you are a small-time company that does not take their business seriously.
A website will not only give you credibility but it can help to give the impression that your company is larger and more successful than it may actually be. A small business ranking ahead of a large multinational competitor in Google and gaining some of their traffic is even more important as it tends to level the playing field.
Amazingly there are still a lot of businesses that do not have websites, there are different reasons for this but mostly it comes down to business owners thinking websites are too expensive. It’s surprising to learn that a website can be built for very little money. You don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company, products, services and contact details.
With over 2.2 billion people online, the internet has changed how consumers find and share information. The online world is expanding at a fast pace and is not showing any signs that it is slowing down. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With over 82% of Australians using the Internet, it is no surprise that businesses with websites experience greater revenue per year than those without websites.
Websites are flexible and can grow as your business matures. Websites also allow your business to be available 24 hours a day, 7 days a week, all throughout the year. Do not be left in the dust, websites are one of the most cost-effective tools available, leverage the power of a website now.