We’re going to talk about what graphic designers do and why good graphic design is so critical to your business.
Graphic design is everywhere
Graphic design is visual communication. Anything that needs to be communicated that cannot be done verbally must be put into some form of design that gets a message across. Stop reading this post for a second and look around you. The pack of gum on your desk, the magazine cover, the cute saying on your coffee mug, and even the typeface in a TV ad are all examples of graphic design.
Graphic design is a huge part of your everyday life and you probably barely notice it, but imagine life without it and it would be a strange world indeed. Everything would be in a plain white wrapper. No pictures, no text.
A simple trip to the grocery store would be a game of roulette! You wouldn’t be able to tell the difference between a box of Corn Flakes and a box of Cocoa Puffs! How would you find your favorite restaurant? How would you know what’s on the menu?
Clearly, we need graphic design and we need it to convey its message clearly and effectively.
What do graphic designers do?
Graphic designers are trained to be able to inform, persuade, direct, organize, entertain, and attract attention to their designs. They combine art and technology in order to communicate a message. They do this through the strategic placement of images and text.
While it’s really fun to sit down at the computer and noodle around with some pictures and some fancy fonts, in order to be a truly effective graphic designer, it takes a lot of training and skill using advanced software.
Your design should say “I Am Awesome”
Have you ever been torn between two similar products and decided to buy the one with the nicest package? Quite often, decisions are made that way and people often DO judge a book by its cover.
You want yours to say “I Am Awesome.” So, let us help you then.